Decoding Behaviour

5 min

The Challenge

In a rapidly evolving retail landscape, understanding consumer behavior is crucial for maintaining a competitive edge. Our client, Gaps in the Matrix, faced the challenge of making sense of disparate sales data from multiple sources, including Walmart and David’s Bridal. They needed a unified, data-driven system to integrate, process, and analyze large datasets — uncovering hidden patterns in customer behavior, pricing, and sentiment to improve business decisions and profitability.

02

How we helped them

We spearheaded a comprehensive ETL (Extract, Transform, Load) project that consolidated and transformed raw, fragmented data into meaningful insights using a powerful and scalable data infrastructure.

03

Technologies we used to help Betsson

The total time from the first contact with M3 Hive to the team startup was 6 weeks. We were surprised how fast the process was and how little resources we needed to invest.