Experience Design
Increasing Holiday Season Purchases through a Digital Catalogue
Overview
One of our clients has a global e-commerce marketplace that connects millions of subscribers with local merchants by offering activities, travel, goods, and services in more than 28 countries.
Services provided
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Experience Design -
Digital Strategy
Problem
Troubled by a poor quarter that led to a decline in their stock, our client decided to go for a revamp. They wanted a digital holiday and toy catalogue for Christmas to help drive up their sales.
Solution
We engineered a new user experience for the gift store through a new digital catalogue, keeping in mind the festivities of the holiday season.
Impact
The impact was record-breaking: increasing the share price to 150%. When it came to the actual figures, more than 43,000 customizable photo books, along with 40,000 iPhone Cases, 42,000 Topaz Earrings, and 11,000 Flying Helicopters were purchased through the platform.